Who We Are
As Fun Scientists, we strive to understand people at play. What motivates their choice to play games, stream content, post videos, play with toys, exercise, watch, follow, and play sports, attend live events, eat at restaurants, or take a well-deserved holiday.
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We have six interweaving areas of expertise and offer both bespoke and
syndicated services in each area.
We apply incisive research at every stage of a game's development and marketing and have created unique methods, datasets, and gaming communities to help our clients continuously evolve their games, monetization tactics, and marketing strategies.
Learn MoreWe help production companies navigate trends in streaming, film, television, and live events, ensuring that their content captivates and connects.
Learn MoreWe help those in the Consumer Tech ecosystem understand consumer device behavior, especially the marriage of content and features that maximize fun.
Learn MoreLeveraging fan engagement strategies, sports marketing analytics, and digital transformation studies, we help bring fun sports experiences to consumers across their devices.
Learn MoreWe help social media companies understand consumers' unique mindsets as they spend time, work, and play on their platforms.
Learn MoreWe help our toy clients shape the future of play, ideating new digital-meets-physical toy experiences, testing prototypes, and segmenting the increasingly age-diverse toy-buying community.
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Transmedia StrategyExplore Study
Global Franchise StudyExplore Study
Global Brand StrategyExplore Study
VR Game EvaluationExplore Study
Consumer SegmentationExplore Study
Brand Ecosystem ResearchExplore Study
Holistic Concept EvaluationExplore Study
TV Pilot TestingExplore Study
Concept Optimization ResearchExplore Study
Churned Player StudyExplore StudyTransmedia Strategy
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As specialists in global consumer insight, most of our engagements span multiple markets and languages, enabling our clients to make more informed, culturally sensitive decisions.
We have offices and colleagues worldwide, ensuring our clients benefit from global expertise and local insights.
Ranked by calendar year cumulative revenue
Ranked by calendar year cumulative revenue
Meta, Microsoft, Amazon, Apple, Alphabet, and Tencent
Warner Bros., Disney, Sony, Comcast, NFL, NBA
