Press Releases
Online Video Consumption, Social Networking and Other New Media Behaviors Are No Passing Fad (7/19/2010)
1 in 3 social networkers have played a game on a social-networking site
Eighty percent of apps downloaded to a phone are free
Illegal downloading much more likely to affect music than video
Santa Monica, CA July 19, 2010 – Interpret, a leading entertainment, media and technology market research firm, today released data from its quarterly New Media Measure™ study that tracks media behaviors, device ownership, attitudes and product consumption. Behavior and trending data from its 2010 first-quarter report reveals the continued proliferation of social networks, further growth of streaming video and the domination of free mobile apps in the marketplace.
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Geo-Social Networkers More Likely To Share & Seek Than Contribute (7/14/2010)
With major social media platforms such as Facebook and Twitter incorporating geo-location functionality, early adopter behavior shows positive signs for marketers
Santa Monica, CA July 14, 2010 – Interpret, a leading entertainment, media and technology market research firm, today released the Interpretations report, “Geo-Social Consumers: Inverting Privacy Perimeters,“ which found that geo-social networkers are nearly twice as likely to share their home address as the general population. While the adoption of location-based social networks is far from mainstream, targeted and local marketers should take note – these consumers tend to seek out more information than they contribute.
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28 Million Gamers Show Positive Interest in Nintendo 3DS (6/14/2010)
Despite formal announcements, leading into E3, 16% of gamers are aware of Nintendo’s intention to release a 3D handheld gaming device
Santa Monica, CA June 14, 2010 – Leading into the E3 gaming conference this week, Interpret releases data from a re-contact study of its New Media Measure™ consumer database showing that 16% of gamers are aware of Nintendo’s intent to release a 3D handheld device. The study, “3D State of Union: Are Consumers Ready?” also reveals significant gender differences in terms of awareness, with 21% of male gamers showing awareness versus 9% of female gamers...
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Interpret: Hulu's Proposed Subscription Plan Taps Into Consumers Habits, But Faces Roadblocks (6/9/2010)
Hulu’s rumored decision to implement a paid subscription business model can increase viewership, if executed correctly.
Santa Monica, CA June 9, 2010 – Based on data from Interpret’s New Media Measure™ study, today’s Interpretations report, “Hulu’s Biggest Challenge: Netflix or TV Everywhere?” found that Hulu’s best chance of success is to incorporate a subscription model in addition to its current ad-supported model. According to the study, Hulu and Netflix streamers have decidedly different interests – the former more apt to stream television content, and the latter more apt to stream movie content (among Hulu-only streamers, 93% watch TV shows and 60% watch movies versus 68% and 87%, respectively, for Netflix-only streamers).
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Interpret Expands Syndicated Research Practice, Names Jeff Tiddens Director of Syndicated Sales (6/7/2010)
SANTA MONICA, Calif., June 7, 2010 /PRNewswire via COMTEX/ -- Interpret, a leading media and technology research firm, has named industry veteran Jeff Tiddens as Director of Syndicated Sales. Tiddens brings a wealth of syndicated products and new media experience to the company. The announcement was made today by Interpret CEO and Co-Founder Michael Dowling.
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Marketing Blitz Drives Consumers to Take the 3D Plunge (6/3/2010)
Santa Monica, CA June 3, 2010 – According to Interpret’s new report, “3D State of Union: Are Consumers Ready?” marketing campaigns of TV manufacturers and product demos at retail have spurred consumer interest in 3D technologies - 5% of heads of households stated that they are “definitely interested” in purchasing a 3D TV in the next 12 months, and another 8% are “probably interested.”
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Consumers Aren't As Willing To Share Information On Social Networks (5/24/2010)
Santa Monica, CA May 24, 2010 – According to the latest data from Interpret’s New Media Measure™ report, “Privacy Perimeters: Not All Consumer Data Is Created Equal,” consumer attitudes towards their private information online is still evolving, but there is a distinct blueprint for consumer willingness to share...
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Interpret Launches MobileTrax™ - Industry First Research Tool That Enables Understanding of Consumer Purchase Motivation and Satisfaction for Mobile (8/19/2009)
Los Angeles, CA, August 19, 2009 — Leading entertainment, media and technology market research firm Interpret has launched MobileTrax, a new syndicated research tool developed to provide an understanding of consumer behavior surrounding purchase and satisfaction of mobile handsets and devices. Interpret’s MobileTrax offers the best means to measure and monitor consumer behaviors and preferences within today’s fast changing mobile landscape. The announcement was made today by Michael Dowling, Interpret CEO...
Bosses Beware: Employees Watching Videos Online on the Company’s Dime (8/6/2009)
Sunnyvale, CA, August 6, 2009 — Yahoo! Inc., Interpret LLC, Havas Digital, Warner Bros. Media Research, and PHD today announced the results of a study that explored how consumers interact with online video, and how marketers can use this information to drive greater engagement with their target audiences online. The study found similar spikes in online video consumption for people at work and at home, with approximately 70 percent watching during the day and at night. Leveraging this information, the companies have identified a new model for measuring online video engagement, which should allow online publishers and advertisers to determine which types of videos are most appealing to specific audience...
Michael Cai, VP Games Announcement (2/23/2009)
Los Angeles, CA, February 23, 2009 — Building on the success of its strong video games unit, Interpret LLC, a leading media and technology research firm based in Los Angeles, has named veteran analyst Michael Cai as Vice President of Video Games. Cai brings over ten years of digital media and gaming experience to the company, and will report to Grant Johnson, in the newly created role of President, Interpret. The announcement was made today by Interpret CEO and Co-Founder Michael Dowling...
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