Interpret
Advertising Effectiveness
Interpret has developed unique methodologies which provide actionable and accurate findings to inform the key marketing decision makers focused on new and emerging digital outlets
With the emergence of digital media, advertisers now have a myriad of options to communicate with their consumers. In addition to familiar traditional media vehicles, such as network & cable television, advertisers can now expand their reach via mobile phones, online video, social media, and video games. These digital outlets offer consumers not only new forms of entertainment, but also a means of communicating with the consumer. As advertisers look to these newer and emerging channels, the need to understand how best to leverage these platforms grows significantly. What is the impact of a campaign on reach? How effective is it in communicating a particular message? How does it compare to other media? Interpret has become a leader in new media ad-effectiveness measurement, providing the answers to these, and the many other questions, advertisers face in a changing media landscape.
Interpret has developed unique methodologies which provide actionable and accurate findings to inform the key marketing decision makers focused on new and emerging digital outlets. Each study is designed to measure the impact of ad exposure on key brand(s) as well as capture fit and relevance metrics. Interpret is methodology agnostic, employing a wide variety of research designs. Through its extensive work with advertisers, agencies, and content providers, Interpret has amassed a significant database of studies. Interpret catalogs all findings across media in order to provide industry standard "norms." These normative scores are compared to individual campaign results, offering clients a clearer picture on the success of campaigns.
In addition to the unique custom approach employed for each of its clients, Interpret also offers a proprietary syndicated study of new media behavior, New Media Measure. In the market since January 2007, New Media Measure has been collecting media, behavior, and product consumption data every quarter via a syndicated online survey. Interpret's New Media Measure provides advertisers, agencies and content providers the means to better measure and keep track of fast-changing consumer behaviors.
