Convergence is not a new concept – there’s always been a symbiotic relationship between consumer technology and content developers. What has changed is speed and, in turn, the frequency with which we hear the word.
As business models collide, technologists increasingly look to unique content to help sell their wares and content developers increasingly need to understand consumer technology as the opportunities to distribute content fragment and proliferate. At the center of this “storm” is the consumer, and that’s where Interpret comes in. We provide insight into what consumers think, want, feel about new tech, new content, old content on new devices, and all the combinations therein. Convergence has been at the heart of Interpret’s research practice since our inception in 2006, and our Games & Technology group is no exception.
Interpret’s Games & Technology group provides research and consulting services to video game publishers, 1st party hardware manufacturers, online “casual” game portals and social media firms seeking to make games a part of their monetization strategies. As our practice has grown, we’ve staffed with smart analysts to take on more and more of what in the past might be called “classic” consumer technology research, often as a result of CE firms reaching out to us for our expertise in gaming, then quickly appreciating our intelligence around and experience doing seminal research on emerging tech, including Blu-ray, connected HDTVs, 3D, smartphones/iPhone, and tablets. We understand that consumers are intrinsically linked to their devices, and their needs, behaviors and the rapidity of technological advancements make success and growth difficult to navigate.
Whether you’re a game publisher, social media company or console, 3D TV or mobile device manufacturer, you’ll find Interpret’s quantitative and qualitative consumer research services second to none.