Interpret
Theatrical Entertainment
Interpret is an expert in theatrical research, applying data-driven insights throughout a film’s lifecycle, enabling our studio partners to maximize a title’s global revenue
With the growing prevalence of HDTV and home theater technologies that enable consumers to realize "near-theatrical" fidelity in the comfort of their homes, and mobile platforms that enable "anytime, anywhere" consumption, the idea of going to a movie theater might seem antiquated. These technology-driven pressures, combined with the increased difficulty in securing film financing, means it is now more important than ever to optimize marketing messages and creative materials to drive audiences into the theaters, and rekindle the connection with the silver screen.
Interpret is an expert in theatrical research, applying data-driven insights throughout a film's lifecycle, enabling our studio partners to maximize a title's global revenue. We conduct theatrical research both domestically and internationally, understanding the unique nuances of diverse markets, including the UK, Germany, France and Japan. We are also expert in emerging markets, having conducted rich qualitative and quantitative research in Russia, India and Brazil, among others. Interpret provides a broad array of both strategic (e.g. market analysis) and tactical, title-level research services (e.g. materials testing) to theatrical clients. Some of the theatrical services offered include Moviegoer Ethnographies, Movie-Choice Modeling and Materials Testing.
