Interpret
Data Point of the Day
May 17, 2012
New Media Measure™: Study of Digital Behaviors, Attitudes and Product Consumption
New Media Measure™ is our syndicated survey of media behaviors, attitudes and product consumption. Designed to keep pace with the changing media landscape, New Media Measure™ supplies advertisers, agencies and content providers with the means to better measure and keep track of fast-changing consumer behaviors.
• Measure and analyze data across numerous media and product categories.
• Identify unique segments and target audiences.
• Determine trends in consumption and forecast media interests.
Interpret places a premium on client service and interaction. Clients receive access to Interpret analysts for inquiry sessions. Interpret’s Custom Research and Consulting Services are also available to provide in-depth analysis of specific topics on a proprietary basis.
New Media Measure™ interface allows for instant access to the database through any browser on any computer with an Internet connection. The portal is capable of in-depth crosstabs as well as more advanced Z-Axis analyses.
New Media Measure™ interpretations are monthly syndicated research from Interpret’s category experts, providing in-depth analyses on trends and market information in Digital Media, Mobile and Video Games
New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment.
Data Point of the Week
May 16, 2012
